Jessica Clement - Climate change and avoiding a climate of fear
Discussing climate change and its implications is not easy. On the one hand there is the need to understand this phenomenon, and the current and future effects of it, on the other hand these concepts are so huge, they are difficult for the human brain to absorb and psychologically process. In the discourse regarding climate change communications many have noted reactions that range from anger, denial, fear to panic. In this presentation Jessica will summarize her findings regarding climate change communications from various sources. She will offer some suggestions regarding what science communication techniques and methods specifically related to climate change may be more effective in light of the capacity and limitations of the human brain.